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當前位置╃╃│:首頁-御賢坊資訊-公司新聞-散白酒批發是如何賺錢的·▩◕│◕?

散白酒批發是如何賺錢的·▩◕│◕?

來源╃╃│:http://www.bccult.com/
日期╃╃│:2022-07-27

在白酒行業做散酒批發和品牌OEM定製的利潤都差不多••,所以很多企業都不願意做貼牌││◕。

In the Baijiu industry, the profits of bulk liquor wholesale and brand OEM customization are almost the same, so many enterprises are unwilling to do OEM.
還有就是散酒批發相對於白酒定製要簡單的多••,客戶需要散酒••,廠家只需提供所需的口感•╃◕▩·、年份•╃◕▩·、度數等││◕。
In addition, the wholesale of bulk liquor is much simpler than the customization of Baijiu. Customers need bulk liquor, and the manufacturer only needs to provide the required taste, year, degree, etc.
品牌定製酒就要複雜一些••,如果沒有幫助客戶進行前期的客戶群體定位•╃◕▩·、市場調研等工作••,那麼這個客戶可能就只有一次合作••,客戶的酒賣的不好••,自然不會有再一次的合作││◕。
Brand customized wine needs to be more complicated. If you don't help customers with early customer group positioning, market research and other work, then this customer may only have one cooperation. If the customer's wine is not sold well, there will naturally be no cooperation again.
所以這是很廠家不願做•╃◕▩·、做不好的••,他們認為營銷是客戶自己的事••,但正因為別人不願意做••,這才是我們的機會••,才有我廠的今天││◕。
So this is what manufacturers are unwilling to do and can't do well. They think that marketing is the customer's own business, but just because others are unwilling to do it, this is our opportunity, which makes our factory today.
先說企業定製酒
Let's start with customized wine
企業定製相對於品牌定製要簡單一些••,他們按照內部的需求量來定製生產••,採用酒體••,用於接待•╃◕▩·、內部消化••,不會有庫存積壓和銷售的顧慮││◕。
Compared with brand customization, enterprise customization is simpler. They customize production according to internal demand, and use wine body for reception and internal digestion, without concerns of inventory backlog and sales.
再聊聊品牌定製酒
Talk about brand customized wine
白酒市場的很多成功的品牌白酒••,都有自己的客戶群體定位••,都是先從一個小眾群體開始做••,在慢慢輻射周邊的客戶群體││◕。
Many successful brands of Baijiu in the Baijiu market have their own customer group positioning. They all start from a small group and slowly radiate the surrounding customer groups.
如果在品牌建立之初不做客戶群體定位••,想著人人都是你的客戶••,其結果肯定是努力白費••,至少目前為止還沒有看見過這樣的品牌││◕。
If you don't make customer group positioning at the beginning of brand creation and think that everyone is your customer, the result must be in vain. At least you haven't seen such a brand so far.
只想著做低端•╃◕▩·、中端的思維肯定不行••,先做消費群體定位••,你的客戶是什麼樣子·▩◕│◕?他們喜歡什麼樣的酒體·▩◕│◕?等等資料都是可以透過市場調研瞭解的││◕。
It's definitely not good to just think about low-end and middle-end. First, do consumer group positioning. What are your customers like? What kind of body do they like? And other data can be understood through market research.
問題又來了••,如果我們做足以上所談到的方法••,是不是就一定能成功·▩◕│◕?當然不是••,那些工作只是基本的東西••,還只是一個開始••,想要成功還遠遠不夠││◕。
The question comes again. If we can do enough of the methods mentioned above, will we be able to succeed? Of course not. Those jobs are only basic things, but also a beginning. It's not enough to succeed.
再聊聊品牌思維
Talk about brand thinking again
你有沒有發現••,有些產品剛上市就受到了廣大消費的喜愛·▩◕│◕?
Have you found that some products are loved by the majority of consumers just after they are launched?
那肯定是這個品牌滿足了之前其他品牌沒有滿足這部分消費群體的某些需求和其他品牌沒有服務好的某些服務││◕。
It must be that this brand meets some of the needs of this part of the consumer group that other brands have not met before, and some services that other brands have not served well.
很多新品牌在消費群體定位時••,絞盡腦汁去發現消費者的痛點••,但只是找到痛點還遠遠不夠••,
Many new brands struggle to find the pain points of consumers when positioning their consumer groups, but just finding the pain points is not enough,
就像一個男的為了保護一個女的而打架••,她會感謝他••,雖然也會有安全感••,但還不夠吸引她••,
Like a man fighting to protect a woman, she will thank him. Although she will feel safe, it is not enough to attract her,
你只是解決了她沒有安全感的痛點••,說白了你要找到消費者痛點••,讓她癢••,再讓她爽••,才可能買單◕☁▩!
You just solved the pain point of her insecurity. To put it bluntly, you need to find the pain point of the consumer, make her itch, and then make her cool, before you can pay!
酒體的選擇是至關重要的••,如果一味去模仿一個市面上成功品牌的酒體的••,肯定是不行的••,要創新品牌••,還的要創新獨特的酒體••,所以選擇一個誠信•╃◕▩·、有經驗的貼牌廠家至關重要││◕。
The choice of wine body is very important. If you blindly imitate the wine body of a successful brand in the market, it will certainly not work. To innovate the brand, you should also innovate the unique wine body. Therefore, it is very important to choose an honest and experienced OEM manufacturer.
還有就是想要做一個賺錢的品牌就要從名字開始著手••,名字就是召喚••,是要口口相傳的••,易記•╃◕▩·、易懂是基本••,還有客戶群體定位•╃◕▩·、挖掘需求•╃◕▩·、痛點•╃◕▩·、癢點•╃◕▩·、爽點等││◕。
In addition, if you want to be a profitable brand, you need to start with the name. The name is calling, which should be passed on by word of mouth. Easy to remember and understand is the basic. There are also customer group positioning, mining needs, pain points, itching points, cool points, etc.
以上就是為大家介紹的有關散白酒批發的詳細的介紹,希望對您有所幫助.如果您有什麼疑問的話,歡迎聯絡我們.我們將以專業的態度,為您提供服務http://www.bccult.com
The above is a detailed introduction about the wholesale of bulk Baijiu. I hope it can help you. If you have any questions, please contact us. We will provide services for you with a professional attitude http://www.bccult.com

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