In the Baijiu industry, the profits of bulk liquor wholesale and brand OEM customization are almost the same, so many enterprises are unwilling to do OEM.
In addition, the wholesale of bulk liquor is much simpler than the customization of Baijiu. Customers need bulk liquor, and the manufacturer only needs to provide the required taste, year, degree, etc.
Brand customized wine needs to be more complicated. If you don't help customers with early customer group positioning, market research and other work, then this customer may only have one cooperation. If the customer's wine is not sold well, there will naturally be no cooperation again.
So this is what manufacturers are unwilling to do and can't do well. They think that marketing is the customer's own business, but just because others are unwilling to do it, this is our opportunity, which makes our factory today.
Let's start with customized wine
Compared with brand customization, enterprise customization is simpler. They customize production according to internal demand, and use wine body for reception and internal digestion, without concerns of inventory backlog and sales.
Talk about brand customized wine
Many successful brands of Baijiu in the Baijiu market have their own customer group positioning. They all start from a small group and slowly radiate the surrounding customer groups.
If you don't make customer group positioning at the beginning of brand creation and think that everyone is your customer, the result must be in vain. At least you haven't seen such a brand so far.
It's definitely not good to just think about low-end and middle-end. First, do consumer group positioning. What are your customers like? What kind of body do they like? And other data can be understood through market research.
The question comes again. If we can do enough of the methods mentioned above, will we be able to succeed? Of course not. Those jobs are only basic things, but also a beginning. It's not enough to succeed.
Talk about brand thinking again
Have you found that some products are loved by the majority of consumers just after they are launched?
It must be that this brand meets some of the needs of this part of the consumer group that other brands have not met before, and some services that other brands have not served well.
Many new brands struggle to find the pain points of consumers when positioning their consumer groups, but just finding the pain points is not enough,
Like a man fighting to protect a woman, she will thank him. Although she will feel safe, it is not enough to attract her,
You just solved the pain point of her insecurity. To put it bluntly, you need to find the pain point of the consumer, make her itch, and then make her cool, before you can pay!
The choice of wine body is very important. If you blindly imitate the wine body of a successful brand in the market, it will certainly not work. To innovate the brand, you should also innovate the unique wine body. Therefore, it is very important to choose an honest and experienced OEM manufacturer.
In addition, if you want to be a profitable brand, you need to start with the name. The name is calling, which should be passed on by word of mouth. Easy to remember and understand is the basic. There are also customer group positioning, mining needs, pain points, itching points, cool points, etc.
The above is a detailed introduction about the wholesale of bulk Baijiu. I hope it can help you. If you have any questions, please contact us. We will provide services for you with a professional attitude http://www.bccult.com