In the past, bulk Baijiu was mostly located in the rural monopoly, designated by the elderly, and special needs of low-end hotels. It was often labeled as low-end, tasteless, poor quality, or even fake liquor. Those traditional brands with luxury packaging, such as boxed Baijiu and storytelling, tend to occupy the vast majority of the profit market of Baijiu because they look tall and recognized by consumers. With the rational return of the consumer market, just like the sky high price moon cakes in those years, they are discarding the flashy outer packaging. Famous brands of Baijiu are also beginning to unpack and return to the essence of liquor, starting from the quality of liquor itself. Personally, this is the development opportunity of bulk Baijiu. With the state's emphasis on food, the problems in the production of Baijiu such as alcohol blending, three refined substances and one water, plasticizer, etc. have been exposed by the media. In addition, people's living standards are improving day by day, and more and more attention is paid to the quality of life and health preservation. Consumers have higher and higher requirements for the health of drinking wine. Reliable, reliable, and even the consumption concept of Baijiu with health care function has gradually formed.
Our bulk Baijiu is the original Baijiu brewed from pure grain, which naturally endows Baijiu with the label of pure grain, health, and green. If the quality can be further improved and the level of aroma and taste can be improved, the competitive advantage of the product itself will be quite obvious. Of course, improving quality is only the basic link. If we still carry plastic buckets and beverage bottles to fill customers with wine, even if our wine is good, it is difficult to get rid of that low-end image. In fact, the competitors of good quality bulk liquor are bottled Baijiu with less than 80 yuan. This is what we call "knowing ourselves and the enemy, and winning every battle". Our weakness lies in our poor image, but our advantage is pure grain and the cost is controllable.
A suitable wine jar can not increase the cost too much, but it will certainly elevate the quality of your bulk wine and raise the price to a higher level. If the jar is a little more exquisite, and even has its own culture and philosophy, will it look a little taller? Yin youhuang, a student from Jiangxi Province, made the wine packaging at home. Did he immediately get up in the world.
I often watch how they sell Baijiu in many restaurants with more style. Basically, they are two to half Jin wine pots, usually printed with the logo of the hotel, or made into some packaging that conforms to the decoration style of the hotel. The price immediately exceeds the boxed wine bought in the supermarket. You can imagine how good the profit is! Therefore, you should always take the loose Baijiu you filled and tell your friends who drink together that the wine is good and you can't buy it with money. In fact, for most consumers, as long as the quality of the original liquor is guaranteed, the blending taste is good, and the packaging is interesting, it is completely possible to give up the boxed liquor. With a clear product positioning, we should actually consider our sales model.
The above is the detailed introduction about the wholesale of Jisan Baijiu. I hope it will help you. If you have any questions, please contact us. We will provide you with services in a professional manner http://www.bccult.com